How Go Places Helped TRIP Become Europe's #1 Drinks Brand on TikTok Shop

When TRIP approached Go Places, they had a bold mission: to help a billion people find calm through their innovative drinks. Founded in 2019, TRIP was ready to scale but faced the challenge of breaking into a market dominated by established beverage giants. By partnering with Go Places for strategic campaigns and live shopping events, TRIP built a highly engaged community and transformed audience interactions into real brand advocacy through TikTok Shop's dynamic social commerce platform.

Within six months of launching our strategy, TRIP became the #1 drinks brand on TikTok Shop in Europe, with Wild Strawberry becoming the biggest food and drinks launch ever on the platform in Europe. This success story represents the future of brand building in the social commerce era - it's not about who has the biggest budget, but who can build the most authentic, engaged community.