About us
GoPlaces is a London-based Social Commerce partner. We started in 2024 to bring the discipline of big retail to social commerce, from TikTok Shop to YouTube Shopping.
How it started
In 2024, Sam and Jack travelled to China to see social commerce first-hand, in a market they saw as ten times ahead of the UK.
What struck them was how much a part of daily life it was. People weren't just watching, they were buying thousands of pounds' worth of products in real time. In malls the size of Westfield, shoppers could walk into a Nike store and join a live shopping event running alongside it. Online and offline were one, and brands from Hermès and Louis Vuitton to Under Armour ran professional live studios as part of their stores.
“There's nothing uniquely Chinese about social commerce.”
On the flight home they kept asking one question: why wouldn't this work in the UK? They couldn't find a reason, so they doubled down.
GoPlaces is built on that belief: live shopping is the future of how people buy, everywhere. And doing it properly takes real infrastructure: the people, the studios, the technology and the data.
Co-founder
Jack spent six years at Amazon before co-founding GoPlaces, and brings that operating discipline to every shop we run.
Co-founder
Sam spent nearly five years at Coca-Cola, then led e-commerce at AB InBev's ZX Ventures and omnichannel in Europe at Pattern, before co-founding GoPlaces.
Our story
Social commerce agencies were built for virality and reach. Brands selling on Amazon had long relied on structured, data-driven partners. With TikTok, we saw the gap and built GoPlaces to run social commerce the same way: end to end, with our own technology and full transparency.
How it unfolded
The business is founded in London.
Working only with established consumer brands.
Our own platform, giving brands a live view of their shop and a direct line to our team.
Six months in, TRIP is the #1 drinks brand on TikTok Shop in Europe.
GoPlaces gets awarded Social Commerce Campaign.
Taking our model beyond TikTok, with shoppable creator programmes on YouTube.
Partnering with Vanish (DE) and launching in the German market.
Where we are
Our team and live shopping studios are based in London, UK. Come and see a livestream being made.
Go Places Limited, London
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Culture code
Six principles behind how we work, with brands and with each other.
We treat every brand's goals as our own. Client outcomes come first, we protect the brand on and off platform, and we push back on anything that doesn't serve long-term growth.
We decide on evidence, not instinct. We track the numbers closely, use them to challenge assumptions, and always pair them with good judgement.
We choose long-term value over short-term wins: lasting partnerships, sustainable growth and systems that scale.
Good is where we start, not where we stop. We test, learn, sweat the details and keep asking how it could be better.
We're honest and direct, with clients and with each other. We own our mistakes, give feedback with care, and focus on what's right, not who's right.
We act like owners. We spot what needs doing, make it happen, and treat every budget as if it were our own.
